How Buyers Frame Problems: Revisited
Year of publication: |
2001
|
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Authors: | Wilson, Elizabeth J. ; McMurrian, Robert C. ; Woodside, Arch G. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 18.2001, 6, p. 617
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Saved in:
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