How can shopping mall management best capture mall image?
Jean-Charles Chebat; M. Joseph Sirgy; Stephan Grzeskowiak
| Year of publication: |
2010
|
|---|---|
| Authors: | Chebat, Jean-Charles ; Sirgy, M. Joseph ; Grzeskowiak, Stephan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 7, p. 735-740
|
| Subject: | Einkaufszentrum | Shopping center | Verkaufsförderung | Sales promotion | Category Management | Category management | Firmenimage | Corporate reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003984871