An extension and further validation of a community-based consumer well-being measure
Year of publication: |
2008
|
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Authors: | Sirgy, M. Joseph ; Lee, Dong-Jin ; Grzeskowiak, Stephan ; Chebat, Jean-Charles ; Johar, J. S. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 28.2008, 3, p. 243-257
|
Subject: | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Zufriedenheit | Satisfaction |
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