How can trustworthy influencers be identified in electronic word-of-mouth communities?
Year of publication: |
2021
|
---|---|
Authors: | Arenas-Márquez, F. J. ; Martínez-Torres, María del Rocío ; Toral, S. L. |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 166.2021, p. 1-10
|
Subject: | Electronic Word-of-Mouth communities | Influencers | Reviewer's trustworthiness | Social Web | Social web | Virales Marketing | Viral marketing | Vertrauen | Confidence |
-
Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Raposo Junior, Antonio Eliezer, (2022)
-
Filieri, Raffaele, (2023)
-
Identifying the features of reputable users in eWOM communities by using Particle Swarm Optimization
Martínez-Torres, María del Rocío, (2018)
- More ...
-
Electronic word-of-mouth communities from the perspective of social network analysis
Márquez-Arenas, F. J., (2014)
-
Martínez-Torres, María del Rocío, (2019)
-
Identification of the unique attributes of tourist destinations from online reviews
Toral, S. L., (2018)
- More ...