How cash-back strategy affect sale rate under refund and customers' credit
Ata Allah Taleizadeh, Alireza Mahmoudzade Varzi, Alireza Amjadian, Mahsa Noori-daryan, Ioannis Konstantaras
| Year of publication: |
2023
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|---|---|
| Authors: | Taleizadeh, Ata Allah ; Varzi, Alireza Mahmoudzade ; Amjadian, Alireza ; Noori-daryan, Mahsa ; Konstantaras, Ioannis |
| Published in: |
Operational research : an international journal. - Berlin : Springer, ISSN 1866-1505, ZDB-ID 2425760-6. - Vol. 23.2023, 1, Art.-No. 19, p. 1-69
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| Subject: | Cash-back | Credit | Online shopping | Pricing | Refund | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12351-023-00752-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013539008