How CEOs can promote a strong market culture
Year of publication: |
2008
|
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Authors: | Brown, Linden ; Gallagher, Sean M. ; Brown, Christopher |
Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 36.2008, 5, p. 28-33
|
Subject: | Unternehmenskultur | Corporate culture | Marktwirtschaft | Market economy | Soziales Netzwerk | Social network | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing |
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