How collectivistic values affect online word-of-mouth
Year of publication: |
2021
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Authors: | Pezzuti, Todd ; Leonhardt, James M. |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 63.2021, 4, p. 436-453
|
Subject: | collectivism | culture | eWOM | homophily | social media | social networking sites | Social Web | Social web | Virales Marketing | Viral marketing | Kollektivismus | Collectivism | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network |
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