How come your marketing plans aren't working? : the essential guide to marketing planning
Malcolm McDonald
| Year of publication: |
2002
|
|---|---|
| Authors: | McDonald, Malcolm |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketingkonzept | Strategische Planung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 198 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-3726-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004711143