How to conduct efficient and objective literature reviews using natural language processing : a step-by-step guide for marketing researchers
Year of publication: |
2024
|
---|---|
Authors: | Pugliese, Serena ; Giannetti, Verdiana ; Banerjee, Sourindra |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 2, p. 427-441
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Subject: | natural language processing | literature reviews | marketing methods | marketing research | topic modeling |
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