How consumer acculturation influences interpersonal trust
Year of publication: |
2014
|
---|---|
Authors: | Chai, Joe Choon Yean ; Dibb, Sally |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 1/2, p. 60-89
|
Subject: | consumer acculturation | interpersonal trust | cognitive trust | affective trust | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
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