How consumer's personal reciprocity influences future purchase intention of consumer durables : an empirical study
Harish B. and Raynette Furtado
| Year of publication: |
2019
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|---|---|
| Authors: | Harish B. ; Furtado, Raynette |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 16.2019, 4, p. 45-63
|
| Subject: | Dauerhafte Konsumgüter | Durable goods | Konsumentenverhalten | Consumer behaviour | Konsumgüter | Consumer goods | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012182600