How consumers behave in a crisis : international lessons (and innovations) from COVID-19
Year of publication: |
2022
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Authors: | Wood, Stacy |
Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 30.2022, 2, p. 5-12
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Subject: | Konsumentenverhalten | Consumer behaviour | Coronavirus | Innovation | Welt | World |
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