How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Jennifer JooYeon Lee and Zecong Ma
| Year of publication: |
2022
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|---|---|
| Authors: | Lee, Jennifer JooYeon ; Ma, Zecong |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 2, p. 277-291
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| Subject: | Mobile marketing | Online consumer behaviour | Services marketing | Web 2.0 | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web | Electronic Commerce | E-commerce | Dienstleistungsmarketing | Digitale Plattform | Digital platform | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-03-2020-0046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013277423