How consumers respond to missing a quantity discount with multiple price breaks
Wen-Hsien Huang (Department of Marketing, National Chung Hsing University)
| Year of publication: |
September-October 2016
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| Authors: | Huang, Wen Hsien |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 5, p. 411-419
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| Subject: | Niedrigpreisstrategie | Low-cost strategy | Kaufentscheidung | Purchase decision | Verkaufsförderung | Sales promotion | Feldforschung | Field research | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1577 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011542318