How consumers' use of brand vs attributee information evolves over time
Year of publication: |
2014
|
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Authors: | Raggio, RandleD. ; Leone, Robert P. ; Black, William C. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 4, p. 290-300
|
Subject: | Brand management | Brand ratings decomposition | Brand communications | Evolving brand effects | Markenführung | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image |
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