Beyond "halo" : the identification and implications of differential brand effects across global markets
Randle D. Raggio; Robert P. Leone; William C. Black
| Year of publication: |
2014
|
|---|---|
| Authors: | Raggio, Randle D. ; Leone, Robert P. ; Black, William C. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 2, p. 133-144
|
| Subject: | Brand management | Brand effects | Brand ratings decomposition | Consumer survey data | Halo effect | Markenführung | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010373826