How consumption ritual affects group versus solo diners
Year of publication: |
2023
|
---|---|
Authors: | Huang, Huiling ; Yu, Xi ; Liu, Qing ; Wu, Luorong ; Kandampully, Jay |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 115.2023, p. 1-11
|
Subject: | Consumer behavior | Consumption ritual | Experiential marketing | Experimental design | Solo diners | Konsumentenverhalten | Consumer behaviour | Experiment |
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