Indirect customer-to-customer interactions and experiential value : examining solo and social diners
Year of publication: |
2022
|
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Authors: | Han, Wenjia ; Jiang, Wen ; Tang, Jason ; Raab, Carola ; Krishen, Anjala |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 34.2022, 5, p. 1668-1691
|
Subject: | Customer-to-customer interaction | Experiential value | Restaurant image | Revisit intentions | Solo diners | Word-of-mouth intentions | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Gastronomie | Restaurant industry | Virales Marketing | Viral marketing |
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