How core, technical and social components of business relationship value drive customer satisfaction and loyalty in high tech B2B market
Year of publication: |
2022
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Authors: | Sharma, Neeru |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 5, p. 975-994
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Subject: | Attitudinal loyalty | Behavioural loyalty | Business relationship value | Customer satisfaction | Customer supplier relationship | High technology industries | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Hochtechnologie | High technology |
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