The use of semantic differential in function of measuring image of the company
Ines Đokić
Year of publication: |
2017
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Authors: | Đokić, Ines |
Published in: |
Economic analysis : EA. - Belgrade : Institute of Economic Sciences, ISSN 2560-3949, ZDB-ID 2764079-6. - Vol. 50.2017, 1/2, p. 50-61
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Subject: | marketing communications | measuring the effects of communication | the indicators of communication success | image | semantic differential | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | USA | United States | Semantisches Web | Semantic web |
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