How creative cute characters affect purchase intention
Cheih-Ying Chen, Kun-Huang Huarng, Vanessa Izquierdo González
| Year of publication: |
2022
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|---|---|
| Authors: | Chen, Cheih-Ying ; Huarng, Kun-Huang ; Izquierdo González, Vanessa |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 142.2022, p. 211-220
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| Subject: | Emotional value | Purchase intention | Self-image congruence | Symbolic representation | Konsumentenverhalten | Consumer behaviour | Emotion | Kreativität | Creativity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.12.059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013168131