How Critical is Employee Orientation for Customer Relationship Management? Insights from a Case Study
Year of publication: |
2008
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Authors: | Plakoyiannaki, Emmanuella ; Tzokas, Nikolaos ; Dimitratos, Pavlos ; Saren, Michael |
Published in: |
Journal of management studies : JMS. - Oxford : Blackwell, ISSN 0022-2380, ZDB-ID 2424976. - Vol. 45.2008, 2, p. 268-293
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