How Culture Matters in Children's Purchase Influence : A Multi-Level Investigation
Year of publication: |
2013
|
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Authors: | Laroche, Michel ; Yang, Zhiyong ; Kim, Chankon ; Richard, Marie-Odile |
Publisher: |
[S.l.] : SSRN |
Subject: | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Migranten | Migrants | Chinesisch | Chinese |
Extent: | 1 Online-Ressource (14 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of the Academy of Marketing Science 2007, 35(1), 113-126 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2007 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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