How customers can rally your troops
Year of publication: |
2011
|
---|---|
Authors: | Grant, Adam M. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 89.2011, 6, p. 97-103
|
Subject: | Leistungsanreiz | Performance incentive | Kundenintegration | Customer integration | Leistungsmotivation | Work motivation | Beziehungsmarketing | Relationship marketing | USA | United States |
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