How customers construct corporate social responsibility images: Testing the moderating role of demographic characteristics
Year of publication: |
2015
|
---|---|
Authors: | Pérez, Andrea ; del Bosque, Ignacio Rodríguez |
Published in: |
BRQ Business Research Quarterly. - Barcelona : Elsevier España, ISSN 2340-9436. - Vol. 18.2015, 2, p. 127-141
|
Publisher: |
Barcelona : Elsevier España |
Subject: | CSR image | Gender | Age | Educational level | Segmentation |
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