The influence of retailer size on consumer responses to social responsibility initiatives
Year of publication: |
2018
|
---|---|
Authors: | Green, Todd ; Allen, Alexis M. ; Peloza, John |
Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1472-0817, ZDB-ID 2094545-0. - Vol. 17.2018, 4 (16.04.), p. 439-446
|
Publisher: |
Wiley |
Saved in:
Online Resource
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