How did they make it? : an examination of online personal branding : a pitch

Charlane Wong

This paper applies Faff (2017)’s pitching template to an academic research topic in marketing. Specifically, I will provide a reflection on the use of this pitching template and encourage other academic researchers to utilize this template for their research topics.

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Year of publication:	2017
Authors:	Wong, Charlane
Published in:	Journal of accounting & management information systems : JAMIS. - Bucharest : [Verlag nicht ermittelbar], ISSN 1843-8105, ZDB-ID 2580712-2. - Vol. 16.2017, 3, p. 406-412
Subject:	Pitching research \| Marketing \| Branding \| Markenführung \| Brand management \| Markenimage \| Brand image \| Markenartikel \| Brand \| Social Web \| Social web

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.24818/jamis.2017.03010 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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