Using social media for efficient brand marketing : an evaluation of Chinese universities using bilibili
Year of publication: |
2023
|
---|---|
Authors: | Li, Lei ; Zhang, Jiayang ; An, Xun |
Published in: |
Socio-economic planning sciences : the international journal of public sector decision-making. - Amsterdam [u.a.] : Elsevier, ISSN 0038-0121, ZDB-ID 208905-1. - Vol. 88.2023, p. 1-9
|
Subject: | Social media | Brand | Marketing | University | Social Web | Social web | Markenführung | Brand management | Hochschule | Higher education institution | China | Online-Marketing | Internet marketing | Markenimage | Brand image | Markenartikel |
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