How different types of partners influence innovative product sales : does technological capacity matter?
Kuen-Hung Tsai; Ming-Hung Hsieh
| Year of publication: |
2009
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|---|---|
| Authors: | Tsai, Kuen-hung ; Hsieh, Ming-hung |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 12, p. 1321-1328
|
| Subject: | Strategische Allianz | Strategic alliance | Innovation | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003900779