How do advertising expenditures influence hotels’ performance?
Year of publication: |
2013
|
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Authors: | Chen, Chiang-ming ; Lin, Yu-Chen |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 33.2013, p. 490-493
|
Subject: | Hotellerie | Hotel industry | Werbewirkung | Advertising effects | Unternehmenserfolg | Firm performance |
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