How do consumers choose sellers in e-marketplaces? : the role of display price and sellers' review volume
Year of publication: |
2019
|
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Authors: | Jaikumar, Saravana |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 59.2019, 2, p. 232-241
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Subject: | Electronic Commerce | E-commerce | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
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