Stuck online : when online engagement gets in the way of offline sales
Sagit Bar-Gill, Shachar Reichman
| Year of publication: |
2021
|
|---|---|
| Authors: | Bar-Gill, Sagit ; Reichman, Shachar |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 45.2021, 2, p. 755-788
|
| Subject: | Online engagement | e-commerce | online-to-offline | sales funnel | quasi-experiment | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Internet | Verkauf | Selling | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2021/15267 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012631381