How do corporate associations influence customer relationship strength? The effects of different types of trust
| Year of publication: |
2011
|
|---|---|
| Authors: | Xie, Yi ; Peng, Siqing |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 19.2011, 5 (1.8.), p. 443-455
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