How do cultural factors affect loyalty behaviour in retailing? : the central role of social proximity
Year of publication: |
2023
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Authors: | Alisara Rungnontarat Charinsarn ; Diallo, Mbaye Fall ; Lambey-Checchin, Christine |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 4, p. 523-545
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Subject: | Culture | Customer relationship | In-store experience | Retail | Social proximity | Store loyalty | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations |
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