How do customer anxiety levels impact relationship marketing in electronic commerce?
Year of publication: |
2022
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Authors: | Bui Thanh Khoa ; Tran Trong Huynh |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 9.2022, 1, Art.-No. 2136928, p. 1-19
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Subject: | hedonic value | anxiety levels | electronic loyalty | online trust | perceived mental benefits | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Angst | Anxiety |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2022.2136928 [DOI] hdl:10419/289305 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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