How Do Customers Perceive Benefits of Loyalty Programs : The Case of Lithuanian Grocery Retailing
Year of publication: |
2020
|
---|---|
Authors: | Kyguoliene, Asta |
Other Persons: | Blanco, Beatriz (contributor) ; Sanchez-Ruiz, Lidia (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Litauen | Lithuania | Einzelhandel | Retail trade |
Extent: | 1 Online-Ressource (15 p) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2017 erstellt |
Other identifiers: | 10.2139/ssrn.3498961 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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