How do customers perceive service quality in differently structured fast food restaurants?
Year of publication: |
2015
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Authors: | Cao, Yang ; Kim, Kyungmin |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 24.2015, 1/2, p. 99-117
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Subject: | service quality | fast food restaurant | franchising | licensing | Dienstleistungsqualität | Service quality | Gastronomie | Restaurant industry | Franchising | Schnellgastronomie | Fast-food industry | Konsumentenverhalten | Consumer behaviour | Fast Food | Fast food | Kundenzufriedenheit | Customer satisfaction | Taiwan |
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