How do customers respond to external store environment? : analyzing the new luxury segment
Year of publication: |
2023
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Authors: | Raggiotto, Francesco ; Mason, Michela C. ; Moretti, Andrea ; Paggiaro, Adriano |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 33.2023, 3, p. 332-348
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Subject: | consumer emotions | external store environment | New luxury | servicescape | environmental psychology | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Emotion | Ladengestaltung | Store design | Markenführung | Brand management | Dienstleistungsqualität | Service quality |
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