Retrospective: the importance of servicescapes in leisure service settings
Year of publication: |
2016
|
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Authors: | Wakefield, Kirk L. ; Blodgett, Jeffrey |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 7, p. 686-691
|
Subject: | Emotion | Retail | Atmospherics | Servicescape | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Freizeit | Leisure | Freizeitwirtschaft | Leisure industries | Beziehungsmarketing | Relationship marketing |
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