How do e-commerce anchors' characteristics influence consumers' impulse buying? : an emotional contagion perspective
Li Li, Xiaoting Chen, Peng Zhu
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Li ; Chen, Xiaoting ; Zhu, Peng |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103587, p. 1-15
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| Subject: | Anchors' characteristics | Emotional contagion | Impulse buying behavior | Live streaming e-commerce | Viewer engagement | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Emotion | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103587 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460834