What reduces product uncertainty in live streaming e-commerce? : from a signal consistency perspective
Year of publication: |
2023
|
---|---|
Authors: | Chen, Xiayu ; Shen, Junya ; Wei, Shaobo |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-16
|
Subject: | Live streaming e-commerce | Signal consistency | Product uncertainty | Purchase intention | Theorie | Theory | Electronic Commerce | E-commerce | Signalling | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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