How do exclusivity perceptions of independent and interdependent consumers influence their desires for luxury products
Year of publication: |
2013
|
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Authors: | Oh, Hyunjoo |
Published in: |
Luxury marketing : a challenge for theory and practice. - Wiesbaden : Springer Gabler, ISBN 3-8349-4398-3. - 2013, p. 139-153
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Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Signalling | Kulturelle Identität | Cultural identity |
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