How do online hotel consumers perceive room rates?
Hee Chung Chung, Namho Chung and Jin-young Kim
| Year of publication: |
2022
|
|---|---|
| Authors: | Chung, Hee Chung ; Chung, Namho ; Kim, Jin-Young |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 28.2022, 3, p. 350-365
|
| Subject: | hotel room rate | Online Travel Agency (OTA) | price perception | price-sensitivity measurement (PSM) | shopper typologies | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Reisevermittler | Travel agency | Online-Handel | Online retailing | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667211066326 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013257591