Online travel agency price presentation : examining the influence of price dispersion on travelers' hotel preference
Year of publication: |
2020
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Authors: | Kim, Jungkeun ; Franklin, Drew ; Phillips, Megan ; Hwang, Euejung |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 59.2020, 4, p. 704-721
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Subject: | price dispersion | reference pricing | online travel | online travel agent | hotel choice | Reisevermittler | Travel agency | Hotellerie | Hotel industry | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Preisstreuung | Price dispersion | Tourismuswirtschaft | Tourism industry |
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