How do people adopt information on social media? : the role of e-WOM in revealing travel itineraries
Year of publication: |
2021
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Authors: | Aksoy, Nilsah Cavdar ; Alan, Alev Kocak ; Kabadayi, Ebru Tumer ; Dagistanli, Hayri Sinan |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 15.2021, 5/6, p. 550-569
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Subject: | social media | electronic word-of-mouth | e-WOM | information adoption | information usefulness | information credibility | argument quality | source expertise | source trustworthiness | source homophily | Social Web | Social web | Virales Marketing | Viral marketing | Informationsverhalten | Information behaviour | Online-Marketing | Internet marketing | Informationsverbreitung | Information dissemination | Information |
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