Travelers' prior knowledge and search advertising
Qiang (Steven) Lu, Yupin Yang, and Xiuhua (Stella) Huangfu
| Year of publication: |
2022
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|---|---|
| Authors: | Lu, Qiang ; Yang, Yupin ; Huangfu, Xiuhua (Stella) |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - [Elmsford, NY] : Cognizant Communication Corporation, ISSN 1943-3999, ZDB-ID 2267000-2. - Vol. 27.2022, 3, p. 261-272
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| Subject: | Information search | Search advertising | Hospitality industry | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Werbung | Advertising | Informationsverhalten | Information behaviour | Gastgewerbe | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Informationskosten | Information costs |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3727/108354222X16572285582868 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013546081