How do search ads induce and accelerate conversion? : the moderating role of transaction experience and organizational type
Year of publication: |
2020
|
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Authors: | Chalil, Tengku Munawar ; Dahana, Wirawan Dony ; Baumann, Chris |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 324-336
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Subject: | Conversion | Digital marketing | Online marketplace | Paid search advertising | Selling duration | Used car sales | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Suchmaschine | Search engine | Werbung | Advertising | Verkauf | Selling |
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