Is background music effective on retail websites?
Year of publication: |
2017
|
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Authors: | Wang, Liz ; Baker, Julie ; Wakefield, Kirk ; Wakefield, Robin |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 1, p. 1-23
|
Subject: | arousal | background music | e-commerce | gender | perceived usefulness | pleasure | web skill | Electronic Commerce | E-commerce | Website | Konsumentenverhalten | Consumer behaviour | Musik | Music | Musikwirtschaft | Music industry | Geschlecht | Gender | Einzelhandel | Retail trade |
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