How does corporate hypocrisy reduce customer co-creation behaviors? : moderated mediation analysis of corporate reputation and self-brand connection
Year of publication: |
2024
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Authors: | Jung, Chang Mo ; Hur, Won-Moo |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 42.2024, 2, p. 205-225
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Subject: | Corporate hypocrisy | Corporate reputation | Self-brand connection | Customer co-creation behaviors | Firmenimage | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations |
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Loureiro, Sandra Maria Correia, (2019)
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