How does customer engagement value occur in restaurants? : a stimulus-organism-response(S-O-R) perspective
Year of publication: |
2023
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Authors: | Kabadayi, Ebru Tumer ; Aksoy, Nilsah Cavdar ; Baydogan Turkay, Pinar |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 43.2023, 7/8, p. 497-524
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Subject: | brand love | Customer engagement value | customer experience | physical environment | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Gastronomie | Restaurant industry | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality | Markenführung | Brand management |
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